2010 QuickLift Commercial

Our new professionally produced 30 second and 1 minute ads featuring "Sandy" made their television debut last month on stations across the country. The "Compliments" campaign is already generating quite a buzz about the QuickLift procedure. Sandy is a real life, fresh face that gives a genuine perspective on her facial enhancement. Prospective patients can easily relate to her story, especially when she describes the compliments she is now getting after her QuickLift. This ad has a new call to action featuring 0% down and interest free financing upon credit approval. It can now be customized for use in your market. Call us today to learn how the "Compliments" campaign can bring more patients into your practice!

To view this ad, go to http://www.quickliftmd.com/lounge/marketing.cfm and click on "Sandy - Compliments".

What's On The Horizon in 2010?

It was an unnerving beginning of the year to say the least; certainly one of the more difficult in recent memory. At that time I strongly suggested that all of our clients make bold, intelligent decisions to cut every wasteful expense in their practice in order to invest every dollar possible in maintaining sales revenues. Those of you that did that decisively and efficiently probably faired better than those that didn't. Additionally, your pipeline of consumer demand and interest will undoubtedly be fuller starting the new year than those that stood in fear and watched from the sidelines.

The lessons learned from this downturn should prepare us well for the future; as leaner, smarter business practices will serve us well moving forward. I am hopeful our clients felt that our relationship was helpful in at least providing experienced counsel so that they didn’t feel as though they were on an island going through this alone.

As we begin planning for the upcoming year I do believe we should have a bounce back, although not a dramatic one. I still think we all need to follow the same path from last year in being frugal yet intelligent with how every dollar is spent. I would forgo any significant commitment towards capital improvements or capital purchases, probably waiting until the end of the third quarter before considering anything of that magnitude. However, I would approach this year with confidence, as I do think the thaw we have been experiencing will continue to build. It is important to remember that we ARE in a great business and "Baby Boomers" (ages 45 to 64) will continue to drive our business in the coming months and beyond.

I am a big believer in intelligently and strategically mapping out your annual business growth objectives. The first quarter should make up about 40 percent of your advertising allocation. It is urgent during this quarter that you build a strong pipeline of consumer awareness and demand to support your marketing efforts and sales throughout the rest of the year. The challenge this year will be to have the courage to trust your commitment to make the budgeting and staffing decisions which prepare your business for renewed success. In realizing that your business is THE most valuable, revenue producing asset that you own, aggressively investing to build it, should be a no brainer.

Moving forward, it is becoming increasingly apparent to me that we are entering a "new era" in marketing as digital technologies continue to enhance the way we connect and engage with consumers. We have and will continue to invest more heavily in building the value and effectiveness of all of our proprietary sites including the QuickLiftMD website. In reviewing all of our clients’ personal internet objectives, we have also come to realize that the web and other interactive technologies offer some incredible opportunities but also can create a very complex matrix of challenges that require much forethought and expertise to navigate successfully.

Years ago when websites were a novelty they were considered an online brochure. When we realized that we can actually drive interested consumers to our sites by getting them ranked by search engines, a whole new world of marketing opened up. The earliest adopters thought they were geniuses as inquiries rolled in. As time passed however, we came to realize that everyone was an "internet genius" and excelling in this digital space wasn’t as easy as it used to be unless you really knew what you were doing; much like the plight of the late day traders from the 90s.

2010 Interactive Predictions

Facebook fan page … Check, Twitter account…check, Business blog…check, Search Engine Optimization program…check, Pay Per Click campaign….Check, eMail communications…Check….and, oh yeah, business web site…..CHECK!

Congratulations! You have just entered into the phase of information and data overload! If you are like the hundreds of other businesses trying to maximize every single interactive marketing channel then 2009 was probably a year when you, head first, dove into interactive marketing by creating all the hot 2.0 web technology offerings. Most of them are free so why not….right? So now what?

The answer, I believe, lies in the new level of service offerings for 2010 and beyond. 2010 will be the year of the dashboard. This will be the year when we see technology firms and interactive marketers realize that simply creating all of these channels isn’t enough to justify the cost that many businesses are investing.

Marketers will need to start justifying social marketing activities with real metrics and real business cases. Those who hold the purse strings for budgets will want to see real results.

That said this will be the year that listening platforms and analytic tools merge to create custom dashboards which will allow you, at a glance, to see important metrics like how many fans you now have, how many followers or retweets, your keyword performance, email data, average rating at review sites, website mentions, and conversion metrics from your web site (if you even have one in 2010~ another trend I’ll discuss at a later date is the idea that some businesses are opting to lean on social channels rather than ALSO having a web site…interesting trend to watch).

I predict that by the start of 2011 most of us will have an easy to use dashboard and probably even a scalable widget to see all of our important metrics in once place which will allow us to easily monitor and optimize….at least this is what I’m hoping for.

Until a full service (without the extremely costly fees) is available to us (Google are you listening?) make sure you take the time to understand how and when to access all the multiple marketing touch points and get yourself into a regular routine of checking those reports. Set some time aside one day of every week and evaluate. You should be able to pull the most important information from all locations in less than an hour if you get yourself into a regular routine of checking

Here’s to 2010 and to making data sexy!

Quality Internet Services

During the past few years we have been very fortunate to assemble a very strong group of interactive specialists that have been managing our www.QuickLiftMD.com site. We are in the midst of several enhancements to this site including design updates, social media, blogs, more video, online chat, reputation/crisis management etc.

We can now offer you these same expert web based services under the direction of Vanessa Capozzi, our Vice President, Interactive Services, to help you excel and outperform your competitors online. All of these services interface very strategically and each play a significant role in increasing traffic to your site and improving the conversions from that traffic...real patients. Having said that, there are numerous tactical initiatives and analysis that need to be addressed routinely for you to get the improved ROI you are looking for. We also understand the role of offline and online activities and expenditures as they relate to building and funneling consumer demand.

• FREE Website Performance Assessment: Most physicians don’t take the time on a monthly basis to fully understand the efficiency of their website. There are literally hundreds of thousands of searches conducted on a daily basis for cosmetic surgery keywords. The question is how much of that search activity is being directed to your site. This free website performance audit can uncover your missed opportunities and show you how your website scores versus your competitors in your market.
• Website Design & Development: Website, Email, Banner, Promotional Design. Ongoing site graphic and textual updates.
• Search Engine Marketing: SEO (Search Engine Optimization) such as keyword research, meta data development and implementation. Link exchange programs, PPC (Pay Per Click). Ongoing Monitoring and Optimization.
• Strategic Interactive Development: Marketing Strategy Development, Interactive Marketing Analysis and Assessment.
• Email Marketing: Email Marketing & Planning, Marketing Campaign Evaluation
• Social Media Management: Identification of appropriate social networks. Profile, blog, and social network development and online reputation/crisis management. Monitoring, metrics and analysis.
• Specialized Technology/Services: Copywriting, Information Architect, Usability testing, Video Production, Multi-cultural Marketing, Multi Media, Blogs, Photo Galleries.

Your next Step...click on our FREE Website Performance Assessment at http://www.mdcommunicationsinc.com/____form.php. Friend us on Facebook, follow us on Twitter, read our Blog or attend one of our informative Webinars on Internet Marketing.

We want to assist you in all of your business growth developments. As always, we welcome the opportunity to talk with you about the opportunities ahead. Contact Lori Potts today at 1-800-344-1151.

	"It is very impressive that the QuickLift® company, including Dr. Brandy and Mr. Brandy provide exactly what they promise. It is very nice to have independent support and opinion without having an active intrusion into the practice. I believe it has significantly improved not only our volume but also our analysis of our practice and understanding the business aspect of running a plastic surgery practice." Boris Volshteyn, MD Board Certified Plastic Surgeon Reno, Nevada